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Deposco Executive Mobile App Design

UX DesignUI DesignMobileDesign System
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Brief

As the product designer for Deposco's first mobile app, I led the development of a crucial tool designed to provide executive users at Deposco's client companies with instant access to key data. This mobile solution was created to bridge the gap for executives who rarely interact with Deposco's desktop platform, ensuring they have direct access to critical information on-the-go.

Objectives

  • Create Deposco's first mobile app tailored for executive users
  • Provide instant access to key data and success metrics
  • Develop customizable dashboards for personalized information
  • Implement intelligent insights for proactive decision-making
  • Design a scalable and user-friendly mobile experience

Challenges

  • Developing Deposco's first-ever mobile app without existing mobile design patterns
  • Creating a mobile design system from scratch
  • Adapting the desktop color scheme for a mobile executive audience
  • Balancing internal pressures for rapid deployment with the need for scalability
  • Working with unfamiliar mobile frameworks and chart libraries
  • Redesigning elements to overcome technical limitations

Achievements

  • Successfully launched Deposco's first mobile app, now available on app stores
  • Increased revenue potential by catering to financial decision-makers
  • Advocated for and implemented the Flutter mobile framework, ensuring a great user experience and near-native functionality
  • Developed a reusable and scalable mobile design system based on Material 3
  • Improved accessibility of critical data for executive users
  • Enhanced decision-making capabilities through intelligent insights and customizable dashboards

Process

User Research and Insights

Conducted in-depth interviews with end users to gain insights into their pain points and goals. This research phase was crucial in understanding the unique needs of executive users and how a mobile app could address their challenges.

Dashboard Design and Data Visualization

Created intuitive dashboards that present complex data in an easily digestible format. Implemented interactive charts and graphs that allow executives to drill down into specific metrics and time periods.

Performance Metrics and KPIs

Developed comprehensive KPI tracking with real-time updates and historical trends. Focused on key metrics like average order value, total sales, and daily performance indicators.

Intelligent Insights Engine

Implemented an AI-powered insights engine that analyzes trends and provides actionable recommendations. The system proactively identifies potential issues and opportunities across various business aspects.

Interactive Data Exploration

Designed an interactive data exploration interface that allows users to investigate trends and patterns. Users can easily navigate through different time periods and metrics with intuitive touch gestures.

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